Introduction:
A large financial services company recognized the importance of supporting and engaging the parents of its employee population. They aimed to provide a universally relevant benefit that would be accessible to parents across various locations, even if they were not tech-savvy. Club Concierge proposed the solution of "Lend A Hand," a special Parental Concierge service, to address this need. To ensure maximum awareness and adoption of this new employee benefit, Club Concierge collaborated with the human resources team to develop a comprehensive marketing communication plan and onboarding process.
Objective: This case study focuses on the successful launch of the Lend A Hand Parental Concierge service, which aimed to provide valuable support and assistance to the parents of the financial services company's employees. The objective was to create a user-friendly and accessible service that catered to the everyday needs of parents, regardless of their location. The program also sought to drive awareness and engagement through effective marketing communication strategies.
Approach: Club Concierge worked closely with the human resources team to develop the Lend A Hand Parental Concierge service. The service was designed to offer comprehensive support and assistance to parents, covering a wide range of everyday needs. To promote the service, Club Concierge developed a comprehensive marketing communication plan that highlighted the benefits and showcased real-life usage examples. The focus was on ensuring that the service was accessible to all parents, even those who were not tech-savvy. On-site meetings and interactions with the human resources team helped introduce the service and answer employee questions. Additionally, Club Concierge collaborated with the team to curate a bucket list of things employees wanted to ensure their parents received, further personalizing the service.
Results: The launch of the Lend A Hand Parental Concierge service generated positive outcomes for the financial services company. The comprehensive marketing communication plan and onboarding process effectively raised awareness among employees about the new benefit. The user-friendly nature of the service made it accessible to all parents, regardless of their technological proficiency. By providing valuable support and assistance, the company successfully engaged and supported the parents of its employees, promoting a positive work-life balance and strengthening employee loyalty and satisfaction.
Conclusion: Club Concierge's collaboration with the financial services company highlights the successful launch of the Lend A Hand Parental Concierge service. By addressing the everyday needs of parents and ensuring accessibility to all, the company demonstrated its commitment to supporting its employees and their families. The comprehensive marketing communication plan and personalized bucket list approach added value and enhanced the employee experience. This case study showcases Club Concierge's expertise in designing and implementing tailored employee engagement programs that cater to the unique needs of organizations and their workforce.
